It’s titled “Political audience diversity and news reliability in algorithmic ranking,” and it’s an attempt to gain some systematic signal from the noise of web traffic. That’s the backdrop for this new paper in Nature Human Behavior, by Saumya Bhadani, Shun Yamaya, Alessandro Flammini, Filippo Menczer, Giovanni Luca Ciampaglia, and Brendan Nyhan. How can you judge the quality of a news outlet? Look at how politically diverse its audience isĮveryone has had times when they’re confronted with a story from an outlet they’ve never heard of and have to think: How much credence should I give this site’s stuff? And if that’s a problem for individuals, imagine how big a one it is for the algorithms. Why it matters: EPC Chairman Christian Van Thillo said in a statement: “Google has achieved end-to-end control of the ad tech value chain, boasting market shares as high as 90-100% in segments of the ad tech chain” Trends read moreĪbout 16% of its revenue came from the company’s display or network business, in which other media companies use Google technology to sell ads on their website and apps. Google on Friday was targeted in an antitrust complaint by the European Publishers Council over its digital advertising business, potentially strengthening EU antitrust chief Margrethe Vestager’s investigation into the issue.Īlphabet Inc’s Google made $147 billion in revenue from online ads in 2020, more than any other company in the world, with ads including search, YouTube and Gmail accounting for the bulk of its overall sales and profits. Google’s advertising tech targeted in European publishers’ complaint It attracts an underserved audience of business professionals with its niche, free content, then connects that readership with brand partners looking to influence their purchase behavior.” Advertising ![]() Why it matters: As the article quotes Brian Morrissey, a media analyst and author of The Rebooting newsletter, “The success of the company is largely a byproduct of its ability to execute a time-tested playbook for business media. The average open rate for newsletters in media and publishing is 22%, according to Mailchimp. ![]() They reach 2.5 million free subscribers through its mix of 25 daily and 28 weekly email products, and the average open rate across the portfolio is 30%, according to chief executive officer Sean Griffey. ![]() The publisher has a network of 53 business-centric newsletters serving 22 different industries. Monetizationīusiness Newsletter Industry Dive Is on Pace to Break $100 Million in Revenueīusiness-centric newsletter publisher Industry Dive is on pace to generate between $105 and $110 million in revenue this year, a testament to the value of stitching together pockets of niche readership into a sustainable audience. What’s been happening in the world of digital publishing over the last week? Here’s your weekly round-up of news, announcements, product launches, and more.
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